Innovative design for awareness raising and combining recycling with physical activity and citizen participation is the main guideline in RADIKALA’s projects.
We believe that the circle of collecting-recycling of plastic waste should end on a higher level than where it started. The end product of recycling disposable waste should be upcycled into a non-disposable product. The whole process must be designed to add to citizens awareness about environmental pollution and physical inactivity. Further, the upcycled product should clearly promote environment, health, and physical activity, meaning Radikala will not participate in activities or design of projects related to unhealthy consumption or behavior.